Extreme cycling: no secrets, no shortcuts

The commitment demanded by extreme granfondo events such as the Ötztaler Radmarathon and the Sportful Dolomiti Race — both completed six years running — is a rigour that shapes my professional approach. It reminds me every year that there are no shortcuts and no tricks to a lasting result: only steady, methodical preparation pays.

The resilience of method, transferred to the project

• Planning. A business result, like a sporting one, requires a well-built plan that is then respected.
• Resilience. The ability to ride through the crisis on the Rombo or the Pordoi translates into the commitment not to abandon a project and to double down when unforeseen obstacles arrive.
• Execution. The determination of someone who finishes is the same that carries a transformation programme through to the end.